When Omni Pools & Scapes hired us to market one of their newest custom pool builds in Westerville, we approached the project with one goal: create an ad-ready visual story that matched the scale, craftsmanship, and intention behind their work.

This wasn’t a standard project highlight. With a pool investment of over $100K, Omni needed a piece of marketing that would communicate their capability — not just the completed product.

We designed our shoot to reveal the full narrative of the space: sweeping, far-back shots to show the scope and environment; close, intentional details to showcase the precision and finish; and thoughtful transitions that tied the pool seamlessly into the home’s existing architecture and lifestyle.

The final film allowed Omni Pool & Scapes to position themselves as creators of high-end outdoor environments rather than just installers. When they ran the video as an ad, the impact was immediate:

“Insanely good response… everyone who sees it loves it. We’ve already gotten a few leads from it.”

This project became more than a visual showcase. It became a brand tool — proof of the level, scale, and design expertise Omni brings to each build, and an asset they can use to attract future homeowners looking for transformational outdoor spaces.