listing marketing

5966 Whitman rd

60

Open House Attendees

<1 Week

Time On the
Market

100%

Full Price Cash Offer

Back To All Projects
(introduction)

At 5966 Whitman Road, I knew this wasn’t going to be a typical listing. The home’s mid-century modern design was stunning, but its style appealed to a very particular type of buyer. Add in the fact that the sellers were heading out of the country and that other homes in the neighborhood had been sitting on the market - we had to get everything right, fast.

I partnered with Blinkslow MKTG to craft a marketing strategy that would position the home as more than a property. It needed to feel like a piece of art. We used the sellers’ own furniture to stage the space in a way that highlighted its character, then brought it to life through professional photography and a cinematic video that captured its rhythm, light, and geometry.

Modern bar area with wooden stools, stone countertop, and white armchairs in the background.Modern bedroom with a dark wooden bed frame, two bedside tables with lamps, dark paneled accent wall, and sliding glass door with white curtains.
Backyard view of a house with an elevated wooden deck, surrounded by tall trees and greenery under a blue sky.
Dining room with a white rectangular table surrounded by eight wooden chairs, green walls, wooden floor, three framed artworks, and two hanging globe pendant lights.
(results)

We priced the home strategically to create momentum without sacrificing value. The open house drew over sixty people in one weekend, and within days we had multiple offers, including a full-price cash offer.

The home sold in the first week, becoming the highest-selling property in the neighborhood. What could have been a challenging listing turned into one of my favorite success stories. Proof that when the right marketing and strategy come together, great design always finds its buyer.

Back to All Projects